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ENGLISH FOR SALES AND MARKETING
Aspects of the English language will be introduced and then practised with activities in a business and sales and marketing context through presentations, role plays and  discussion

Then the language will be further practised in listening and writing activities involving business transactions and activities including the following

Cultural diversity and socialising
Telephone including cross cultural communication
Presentation technique and preparation
Image impact and making an impression
Making meetings effective
Bargaining and making concessions
Summarising and looking ahead
Dealing with conflict
TEACHING METHODOLOGY
LISTENING TASKS
ALL LISTENING ACTIVITIES ARE HIGHLY INTERACTIVE ALLOWING FOR INPUT AND DISCUSSION REGARDING DIFFERENT SCENARIOS IN BUSINESS SITUATIONS:



LISTENING TASKS WILL INCLUDE:

NEGOTIATING
BUSINESS NEWS
TELEPHONE CONVERSATIONS
CASE STUDY - RISK ANALYSIS
CUSTOMER CARE AND QUALITY
CROSS CULTURAL EXCHANGE
THE EUROPEAN HOMESTAY ENGLISH FOR SALES AND MARKETING COURSE IS A COMMUNICATION SKILLS PROGRAMME WHICH PRINCIPALLY FOCUSES ON FACILITATING IMPROVED INTERNATIONAL COMMERCIAL RELATIONSHIPS.
THE COURSE WILL REFLECT THE IMPORTANCE OF BUILDING A SUCCESSFUL RAPPORT WITH MULTINATIONAL COMPANIES.
WHY CHOOSE ENGLISH FOR
SALES AND MARKETING?
Primarily the course will be designed to suit your specific needs after a detailed needs analysis which will not only take into account your existing level of competency and your specific area of work but your ultimate objectives for undertaking the course. 

In general the course will include the following:
 
Vocabulary in your specific area of work and for your role

Conflict resolution

Negotiations and  commercial meetings

Team management
COURSE DESCRIPTION